Diana Boykin
Marketing Program Manager
Partner Marketing Program Manager
B2B Campaign Marketing Manager
Project Management
I am a passionate and results-driven professional specializing in managing and executing impactful marketing programs, digital campaigns and partner programs. My expertise spans marketing program management, marketing strategy, integrated marketing, partner marketing, and communications. I have a proven track record of consistently fostering strong relationships with peers, clients, and stakeholders through clear communication, team collaboration and alignment to achieve both departmental and organizational goals.
In my most recent roles, I drove the strategic alignment of data center and AI programs while prioritizing partner engagement opportunities in marketing activations and product launches. These efforts increased partner participation by 20% year over year. I led cross-functional projects to execute high-impact marketing initiatives—including content syndication, digital activations, and integrated digital campaigns for partners. By streamlining processes and optimizing engagement strategies such as partner launch playbooks and a digital partner resource hub, I helped enhance partner visibility and drove go to market readiness.
My proficiency in program and project management sets me apart as a dynamic and effective leader. I have a keen eye for detail and an exceptional skillset in managing project timelines while fostering a collaborative environment, where team members and peers are encouraged – and supported – to contribute their best work. I tackle challenges with a dedication to excellence, constantly seeking improvement and employing strategic problem-solving.
Previously, as a marketing and communications manager and consultant, I played a key role in driving project operations and ensuring client satisfaction. I defined and communicated expectations and success criteria while managing timelines, dependencies, issue resolution, and asset delivery across internal teams, clients, and third-party partners. Additionally, I leveraged marketing automation platforms, analytics tools, and CRM systems such as Salesforce and HubSpot, to optimize campaign performance and deliver measurable business impact.
Who am i?
Power Collaborator
Open Communicator
Tenacious & solution driven contributor
Trusted team resource
Adaptable Innovator
Hobbies
Outdoor Enthusiast
Hiking Enthusiast
Biking Enthusiast
Goals
Development: To align my experience and skillset with opportunities that encompass my guiding principles and key values.
Forge Relationships: Continually foster strong and trusted relationships with team members, peers and stakeholders.
Empowerment: Empower myself and others to be the best version of themselves.
Skillset
Specialization
Program Management
Project Management
Cross-Functional Collaboration
Integrated Marketing Strategy
Strategic Partnerships
Process Optimization
Communications
Achievements
Drove partner readiness for 5 key global partners and 150 channel partners enabling go to market strategies for Intel Xeon product launches.
TOOLS
Drove partner readiness for 5 key global partners and 150 channel partners enabling go to market strategies for four Intel Xeon product launches and achieved a 20% year over year increase in partner participation by optimizing engagement strategies such as a collection of 12 partner launch playbooks.
Provided partner marketing and campaign guidance to align partner + corporate priorities and objectives within data center and AI including Dell, Lenovo, Microsoft, AWS, HPE, Cisco and Supermicro.
Led the successful rollout of comprehensive partner marketing resource hub, increasing employee access to actionable resources by 200%.
Skilled at building strong, trusted relationships with cross-functional teams and stakeholders to drive results.
Passionate about delivering quality solutions that enhance customer satisfaction, internally and externally.
Intel Corporation
- Scaled a paid content syndication partner program across 5 global markets achieving 100% of target leads in the US market.
- Led partner readiness for 5 key global partners and 150 channel partners enabling go to market strategies for Intel Xeon product launches.
- Produced 12 partner launch playbooks that drove a 20% increase in partner participation and co-marketing opportunities year over year for 4 Xeon product portfolio launches.
- Developed an online partner marketing hub to share key messaging, marketing strategy, and activation plans with internal partner teams to drive partner alignment and increase employee access to actionable resources by 200%.
Intel Corporation
- Created three competitive response microsites to counter competitor threats, enabling sales and social teams to maintain share of voice and effectively challenge competitive messaging.
- Reduced competitive response agility by 2-3 weeks through comprehensive competitive research tools that identified and tracked 4 key competitors, providing competitive landscape insights and enabling proactive market responses.
Intel Corporation
- Managed a cross-organizational edge to cloud digital campaign reaching a 20% impression rate across targeted digital channels.
- Delivered a supplemental media campaign enhancing product visibility and supporting the Intel Xeon brand for 3rd Gen Xeon Scalable processors.
Self-Employed
- Drove project management operations and ensured client satisfaction by defining and communicating expectations and success criteria while managing timelines, dependencies, issue resolution, and asset delivery across internal teams, clients, and third-party partners.
- Managed client operations and project management for a San Francisco-based custom web application company maintaining 100% customer retention.
- Managed live-stream talent and community engagement for a Minneapolis-based marketing and media company with consistent increases across social platforms.
Vertical Communications, Inc.
- Managed all marketing programs, special projects, industry events and web-related initiatives to drive audience engagement and increase brand visibility.
- Managed the successful launch of an online product knowledge base and sales training hub, increasing accessibility to critical resources.
- Led the re-launch of a dealer portal and company intranet, boosting active user adoption by 40% within one year.
- Launched rebranded website, driving a 25% increase in session duration through UX improvements.
- Create a central resource to share strategic partner resources on data center and AI outbound marketing strategies and programs, product messaging, launch updates across internal partner teams.
- Inform partner teams of centralized outbound marketing strategies and programs to share opportunities for partner participation that align to Intel’s most important business priorities including AI, cloud, security and sustainability.
- Support our global partners in generating end-user demand for Intel-based data center systems, services, and solutions through co-marketing programs.
- Increased internal access to actionable partner resources by 200% across 5 global regions.
- Include regional and global Intel partners in the Intel Xeon 6 processor and Gaudi 3 launch activations.
- Inform partners of Xeon 6 launch plans and opportunities for co-marketing and go-to-market opportunities through the development of partner playbooks.
- Support partners in launch participation activations and be a source of expertise in partner co-marketing opportunities, processes and deadlines.
- 58 partners participated in ecosystem logo wall that was included in the Xeon 6 corporate launch video (15k+ views) and the CEO keynote (60k+ online views/live+on demand).
- 25 partners submitted quotes in support of their Intel partnership and the Xeon 6 and Gaudi 3 products which were showcased on the Intel.com newsroom.
Intel Corporation
Chandler, AZ
Aug 2022 - Nov 2024
Intel Corporation
Chandler, AZ
May 2021 - Jul 2022
Intel Corporation
Chandler, AZ
Oct 2019 - Apr 2021
Self-Employed, TN Marketing
Chandler, AZ
Mar 2011 - Dec 2019
Vertical Communications, Inc.
Phoenix, AZ
Dec 2011 - Feb 2017
PayPal
Chandler, AZ
Messerli & Kramer, P.A
Minneapolis, MN
Rockford Corporation
Tempe, AZ
Minnesota Orchestra
Minneapolis, MN
Weber Shandwick Worldwide
Minneapolis, MN
Minnesota State University
Moorhead, Minnesota
David Sapoznikow
Sheri Haug
